You’re more
than an employer.

Tangible is an independent people and change practice.

We were founded in response to the changing world of work and the growing need among organizations to find a new and better approach to engage talent and win in the market.
OUR BELIEF

The best talent brands
aren’t employer brands.

Over 95% of the leading 150 companies in North America are building their brand and experience for talent around their identity as an employer.
And yet, the same problems persist: it’s still hard to attract talent, even harder to retain the best, and almost impossible to engage people in an ambition that is bigger than their job.
When you position yourself as an employer and create an employer brand to reinforce it, you become interchangeable with your competition and create an unnecessary divide between your organization’s people and business. 
That’s a problem.

What if HR thought more like product designers?


Creativity and innovation have long been used to create brands and experiences
that drive preference, engagement, and performance.
The same should be true for talent brands and experiences.

Why Tangible

It’s time for HR to find its creative edge.

As talent expectations continue to evolve, an employer mindset slows HR’s path to progress.
Our approach adapts the principles of commercial creativity and innovation to unlock organizational value for talent.

Great brands and experiences unlock new ways to attract and engage customers, mobilize entire communities of advocates, and generate hundreds of billions of dollars of added value that otherwise wouldn’t exist.

To do the same for talent, we need to acknowledge that a successful brand is more than a message or set of benefits. It is an intentional position that an organization takes to define how it shows up in the world to compete for, create influence with, and engage people.

Employer brands aren’t designed to achieve this for talent. And it is precisely because of this that a new approach is needed.

Who we
work with.

We build talent brands that drive distinction, create value in the marketplace, and win with people.
Our work has helped to shape and transform how iconic organizations work, engage, and build cultural and competitive distinction internally and externally.
Learn more about our work.