Our approach adapts the principles of commercial creativity and innovation to unlock organizational value for talent.
Great brands and experiences unlock new ways to attract and engage customers, mobilize entire communities of advocates, and generate hundreds of billions of dollars of added value that otherwise wouldn’t exist.
To do the same for talent, we need to acknowledge that a successful brand is more than a message or set of benefits. It is an intentional position that an organization takes to define how it shows up in the world to compete for, create influence with, and engage people.
Employer brands aren’t designed to achieve this for talent. And it is precisely because of this that a new approach is needed.