Building a people-centric TVP.

As Cenovus expanded its operations in the US market, it needed a new way to engage with its talent. Even more importantly, the organization needed a talent value proposition that could represent the aspirations of talent as well as Cenovus’ vision as a business.

We engaged with Cenovus’ leadership groups across key US sites and engaged with a cross-section of talent to understand their contexts, needs, and expectations. What emerged was a pride in work, a dedication to safety, a commitment to organizational values, and a deep connection to community.

Our work helped to uncover a distinct TVP for Cenovus that bridged the gap between business ambition and the hopes and expectations of talent. To support the launch of the TVP, we developed a robust communications and talent experience strategy that would be activated across key engagement channels internally and externally. The aim was to engage current talent while also building Cenovus’ reputation to attract new talent, too.

The result is a culture and organization that has rediscovered what matters most, and a talent brand that stands for something more meaningful in the hearts and minds of business leadership, frontline workers, local communities, and prospective talent.