Evolving the TVP of an iconic Crown Corporation.

With shifting talent expectations and new policies introduced during the pandemic, Infrastructure Ontario needed to evolve its proposition for talent. The existing TVP had proven too generic to inspire innovation and address new needs, motivations, and business realities.

As a Crown Corporation, the organization’s culture was a blend of private sector pace and innovation alongside the stability and security of the public sector.

To better understand that culture and how talent’s needs and motivations have evolved with it, we engaged in co-creation with a cross-section of the organization’s workforce.

Engaging in a series of design activities, we unlocked what matters most to people, what stands out as distinct about the organization, and what should become areas of focus for future talent strategies and experiences. To ensure representation of voice, we worked closely with our client and SRG leaders to capture diversity of experience and perspective.

The result was a reimagined TVP with an inspiring promise to talent that has since helped the organization focus its priorities, innovate on what matters most to people, and tell the story of its culture, work, and people.