Your organization is more valuable than you think.
Over 80% of a company’s value comes from intangibles: things like ideas, people skills, culture, talent, and leadership.
The best organizations turn intangible value into tangible equity by creating a talent brand and experience that is mutually meaningful for people and business.
That’s where
we come in.
To stand out in the market for talent and build culture from within, you need to turn the unique qualities of your organization into a tangible talent brand and experience.
Our brand creation process identifies the equities that make your organization distinct and then makes them tangible through story, strategy, and experiences.
The result is a talent brand that is engaging and valued because it turns your equities into proof points that create value for talent and drive distinction in the market.
Leadership Team
Kirstin Hammerberg
Partner, Experience and Change
Derek Last
Partner, Strategy and Purpose
Kirstin is a global leader focused on the design and implementation of Talent Brands and Experiences for a new generation of work. For over 18 years she has partnered with CEOs, business leaders, cultural researchers, and employees to mobilize brands, energize organizational culture, design innovation platforms and accelerate new ways of working.
She is an accomplished facilitator and cross-disciplinary practitioner with a growing focus on collaboration culture and coalition design. She is energized to play a leading role in shaping the impact organizations can have on their people and the communities they serve. She is an active participant and keen student in the future of work and next generation talent.
Prior to co-founding Tangible she led global business and brand innovation departments at Idea Couture, Cognizant Digital Business and Sid Lee. Client engagements include Samsung, HTC, adidas, lululemon, UNDP, Deloitte, WSP, PSP, Natixis, TD Bank, FedEX and many more.
Derek uses his expertise in innovation, corporate and brand strategy to help organizations connect what they aim to achieve as a business with their culture, organizational strategy, and talent experience.
Prior to co-founding Tangible, Derek held leadership and management roles at Sid Lee, Deloitte, Canada Life, and Idea Couture. Over his career, he has led transformation initiatives, developed and implemented new capabilities, organized robust change management and people strategy programs, built brands from the ground up and crafted communications campaigns and strategies for some of the world’s leading consumer and business-to-business brands.
During his time, Derek has worked with clients such as Deloitte, RBC, Blue Cross of Canada, WSP, LIONS, the Government of Canada, HTC, and many others.